The Marathon Watch Story: Preparing for War and the Business of Timekeeping (2026)

The Business of Watches Podcast: Marathon's CEO Says He Has to Be Ready for War

In this episode, we explore the family-owned business of Marathon, a brand with a rich history dating back to 1939. Mitchell Wein, the CEO, discusses the company's unique position in the watch industry, primarily selling watches, stopwatches, and clocks to governments and military organizations. With 80% of their sales volume directed towards these clients, Marathon faces distinct challenges, especially in today's geopolitical climate, where conflicts are intensifying and trade barriers are rising.

The conversation delves into Marathon's involvement with the U.S. military during the Gulf War in the early 1990s, highlighting the ongoing need for the company to be prepared for potential wars and large military orders. This is particularly relevant given the current global situation.

Additionally, we welcome Hodinkee Editor-in-Chief, James Stacey, to the show. He shares insights from his recent trip to Japan and introduces the Louis Vuitton X De Bethune LVDB-03 Louis Varius Project, an exclusive travel watch that comes with a Sympathique clock as a docking station. This unique feature adds a layer of sophistication to the watch, making it a desirable item for those in the right price range.

Throughout the episode, we delve into the intricacies of the watch business, offering a comprehensive look at the industry. We encourage listeners to engage with the discussion by leaving their thoughts and questions in the comments section. For those eager to stay updated, the podcast is available on various platforms, including Apple Podcasts, Spotify, and TuneIn.

The Marathon Watch Story: Preparing for War and the Business of Timekeeping (2026)

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