Laura Pledger, a Carlisle resident, has made a bold move by leaving her decade-long corporate banking career to pursue her passion for fitness. This decision, made with the support of her family, particularly her three sisters, has led to the launch of Rise, a women's fitness business offering indoor and outdoor group classes. Based at the Cumbria Wildlife Trust, Rise provides a unique setting for its members, allowing them to exercise amidst wetlands, orchards, and stunning countryside views.
Laura's journey into the fitness industry began with a realization that her current job, despite its comforts, was not fulfilling her true potential. She questioned why she wasn't pursuing her passion for fitness, especially considering the positive impact it could have on others. This realization, coupled with the encouragement of her family, pushed her to take the leap of faith.
One of the unique aspects of Rise is its focus on catering to women's fitness needs, particularly during and after pregnancy. Laura, who has always been passionate about fitness, identified a gap in the market for tailored exercise programs for women at various stages of life. Her goal is to create a fun and social environment where women can feel supported and empowered.
The response to Rise has been overwhelmingly positive, with members praising the workouts and the sense of community that has developed. Laura's dedication to her members' well-being is evident in her plans to introduce outdoor activities, wellness events, and music-themed fitness weeks. She aims to create an inclusive space where every woman feels welcomed and supported.
Laura's decision to leave her corporate job and pursue her fitness business is a testament to the power of following one's passions. It highlights the importance of listening to one's inner voice and taking risks, even if it means stepping out of one's comfort zone. Her story inspires others to consider the potential benefits of pursuing their dreams, no matter how daunting they may seem.
